About Us

Brand’s Story:

WristcandyNG was born in January 2018 out of a simple love for jewelry — and a clear gap in the market. At a time when dainty, elegant pieces were hard to come by, we decided to create what we couldn’t find: beautifully crafted jewelry that speaks softly but leaves a lasting impression.

Each piece at WristcandyNG is thoughtfully designed with the finest materials and attention to detail. We believe that jewelry doesn’t have to be loud to be luxurious — sometimes, the smallest accents make the boldest statements. Our collections reflect a balance of simplicity and sophistication, made for women who embrace their individuality and appreciate quiet luxury.

Whether you’re layering for everyday elegance or marking a special moment, our pieces are a reminder that you’re one of a kind — and that beauty often lies in the little things.

Founder’s Story:

Olubukola Susan Dudusola, born in 1993 and a Biochemistry graduate of the University of Lagos, has always had a keen eye for beauty — especially when it comes to jewelry. A true lover of elegance in the tiniest forms, she turned a personal passion into a thriving brand that has now become a trusted name in the jewelry space: WristcandyNG.

In 2018, Bukola recognized a gap in the market — jewelry that was both dainty and versatile, capable of elevating everyday style while remaining accessible to women from all walks of life. She envisioned a brand where delicate pieces made a bold statement, where luxury could be subtle, and where jewelry could seamlessly transition from casual to formal, day to night.

But building WristcandyNG was no easy feat. From trial and error in sourcing quality materials and keeping up with ever-evolving trends, to managing packaging, logistics, and customer expectations — the journey came with its share of challenges. Yet through resilience, vision, and a commitment to quality, Bukola led the brand through every high and low.

Today, WristcandyNG has proudly served over 6,000 customers — a growing community of women who resonate with its values of satisfaction, uniqueness, quality, and innovation. The brand continues to sell out collections, retain loyal customers, and gain new admirers across Nigeria and beyond.

At the heart of it all is Bukola’s belief: Jewelry doesn’t need to be loud to be powerful. There’s magic in the details. Through WristcandyNG, she invites every woman to embrace her elegance, express her individuality, and wear her story — one dainty piece at a time.

Philosophy:

At WristcandyNG, we believe that less truly can be more — that elegance doesn’t always shout, it whispers.
Our jewelry is designed with the belief that the tiniest details often hold the most meaning. Each piece is more than just an accessory; it’s a quiet expression of self, a celebration of individuality, and a reminder that beauty lives in simplicity.

We’re guided by four core values
Satisfaction. Uniqueness. Quality. Innovation.
From thoughtful designs to impeccable craftsmanship, every WristcandyNG piece is made to complement your everyday moments and special occasions alike.
We don’t just create jewelry — we create pieces you connect with. Jewelry that feels like you.

Mission statement:

Our mission is to create timeless, dainty jewelry that celebrates individuality, elegance, and the beauty in everyday moments- crafted with intention, worn with love. 

Core Values:

Satisfaction, Uniqueness, Quality, Innovation